MICHAEL GUYER • GRAPHIC DESIGN + ART DIRECTION
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GO WEST

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West Philadelphia, born and raised.

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Go West.

West Catholic Preparatory High School is an historic academic institution situated in West Philadelphia. At the core of the their ethos, they are “preparing students for life” through their sense of spirit, motivation, and rich history. The vibrant blue and gold color palette inspires an engaging visual statement complemented by photographic elements intended to merge a modern image with a traditional design sensibility.

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This suite of print materials includes a direct mailing piece that constitutes their annual “Invest in West” campaign targeting donors and alumni, a brochure highlighting their pre-engineering program, and an out-of-home advertising campaign created for their target demographic within the city.

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