MICHAEL GUYER • GRAPHIC DESIGN + ART DIRECTION
MICHAEL GUYER
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Queen B(ey)

Made In America is one of the biggest live music events in the country, put on by the iconic duo known as Jay-Z and Beyonce. Together, they bring in phenomenal music acts from all over the world giving them the spotlight while also providing a banger headliner.

In 2013, Beyonce and Nine Inch Nails were the main headlining acts. While targeting the city of Philadelphia through transit OOH advertising. Using a blend of live audience perspective photography with a modern anglular typeface, this turned a regular SEPTA bus into an iconic piece.

The bus ran through various routes in Center City while also acting as a "cooling station" during the event, to provide sweaty guests a quick relief of AC in between sets. Check out all the IG love it got, too.

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If you liked it, then you shoulda put it on a bus.

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Made In Philadelphia.

Made In America is one of the largest live music events in the nation, organized by the legendary rapper and producer Jay-Z. This two-day festival features renowned musical acts from all over the world and shines a bright spotlight on the vibrant city of brotherly love.

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In 2013, Beyoncé and Nine Inch Nails headlined the music festival. Through a fusion of live audience perspective photography with a modern angular typeface, I transformed a conventional SEPTA bus into a captivating art installation.

The customized bus amplified the profile of the festival along numerous heavy-traffic transit routes. It also served as a "cooling station" during the event, providing sweaty concertgoers with a quick jolt of AC in between sets on a sweltering summer weekend. Check out all the IG love it received, too.