If you liked it, then you shoulda put it on a bus.
Made In Philadelphia.
Made In America is one of the largest live music events in the nation, organized by the legendary rapper and producer Jay-Z. This two-day festival features renowned musical acts from all over the world and shines a bright spotlight on the vibrant city of brotherly love.
In 2013, Beyoncé and Nine Inch Nails headlined the music festival. Through a fusion of live audience perspective photography with a modern angular typeface, I transformed a conventional SEPTA bus into a captivating art installation.
The customized bus amplified the profile of the festival along numerous heavy-traffic transit routes. It also served as a "cooling station" during the event, providing sweaty concertgoers with a quick jolt of AC in between sets on a sweltering summer weekend. Check out all the IG love it received, too.