MICHAEL GUYER • GRAPHIC DESIGN + ART DIRECTION

Résumé

EXPERIENCE

Associate Director, Creative Strategy and Design 2018–Present
Manager, Graphic Design and Communications 2016–2018
University of Pennsylvania Office of Admissions • Philadelphia, PA

Directed the hiring of a new creative agency for the University’s undergraduate brand revitalization project / Oversaw the creative process and daily work-flow of the agency as it applied to the development of new branding guidelines / Supervised the relationship with a web design agency to implement new branding for an innovative web experience / Manage all graphic design and creative assets / Manage print production and distribution of marketing materials / Manage photography team and student interns / Present new branding concepts to top University executives and affiliates

Senior Graphic Designer 2014–2016
Graphic Designer 2012–2014
Intersection • Philadelphia, PA

Served as primary design lead in the Philadelphia market providing art direction and graphic design for clients through print, digital, large format, and mobile targeted advertising / Oversaw corporate branding guideline implementation for client proposals and in-house marketing materials / Created renderings for emerging advertising technologies / Managed design and marketing interns / Delegated responsibilities to marketing, sales, installation, inventory

Graphic Designer 2011–2012
AdMed, Inc. • New Hope, PA

Designed interactive training programs for pharmaceutical sales representatives, working within clients’ stylistic parameters / Created displays and product packaging for promotional materials and tradeshows / Designed print advertisements featured in trade magazines circulated within the pharmaceutical industry / Collaborated with other designers and developers on the construction of programs within an accessible web space to optimize dynamic interactive experiences

SKILLS

Adobe CC: InDesign, Illustrator, Photoshop, Lightroom, After Effects, Acrobat Pro / Print Design / Print Production / UI+UX Design / Web Design / Motion Graphics / Project Management / Content Strategy / Communications / Copywriting / Typography / Branding and Identity / Marketing / Storyboarding / Wireframing / Email Design / Email Marketing / Information Design / Content Management / Asset Management Tools / Drupal / WebDAM / Google Docs / Microsoft Office / Mac OS

FEATURES & RECOGNITION

Silver W3 Award Recipient for User Experience and Website Features for Penn Admissions website (in collaboration with Eastern Standard) / University of Pennsylvania Models of Excellence Award Recipient for Penn Admissions Brand Revitalization project / Made In America Festival bus wrap generated heavy traction on social media / Philadelphia Magazine and local TV news stations (6ABC, NBC10, CBS3) covered the launch of the Virtual Free Library at Suburban Station

EDUCATION

University of Pennsylvania 2017–Present
Master of Liberal Arts

The University of the Arts 2007–2011
Bachelor of Fine Arts in Graphic Design