MICHAEL GUYER • GRAPHIC DESIGN + ART DIRECTION
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Upend History

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Keepin’ it 100.

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New Ben, who dis?

Along with Penn's digital marketing efforts, traditional face-to-face marketing still remains a relevant, high ROI recruitment vehicle. Our admissions officers scour the globe for the best and brightest applicants via school visits, college fairs and other events where they interface with hundreds of thousands of potential candidates.

The conception of all-new travel materials entailed a careful consideration of our target audience comprised of high-achieving Gen-Z academic performers. Along this vein, we aimed to emphasize the cross-promotion of social media channels while concurrently offering our consumers insight into how real students have capitalized on Penn’s vast resources to optimize their undergraduate experiences.

Pieces below include vertically-oriented tent cards, vintage-style polaroid student profile cards, table covers and runners, and pull-up banners. Side note: it's also really fun to draw things on Ben Franklin.

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