MICHAEL GUYER • GRAPHIC DESIGN + ART DIRECTION
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The Virtual Free Library

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Reading into the future.

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A coffee, a book, and a train ride. All in one.

Literally. What combination out there tops a book and a good cup of coffee? That's exactly what the Free Library of Philadelphia and Dunkin' Donuts aimed to bring to the daily transit riders in Philadelphia's Suburban Station.

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Featuring the latest best-sellers at the time, audio books, and all-time literary classics like Peter Pan and Alice In Wonderland, the nation’s first "Virtual Free Library" evolved from concept to reality in a matter of a few short months. The innovative installation boasted an enriching one-of-a-kind advertising experience through a strategic marriage between digital bar codes and users’ smartphones smack dab in the middle of Philadelphia's busiest rail station. Local news coverage and a press conference conferred enhanced visibility on the campaign, which garnered widespread adoration and achieved extraordinary results.

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