MICHAEL GUYER • GRAPHIC DESIGN + ART DIRECTION
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We Are Those Kids

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Quit pursuing perfection. Perfect the pursuit.

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Every student experiences a unique journey.

The integration of student-based journeys became a major focus of Penn’s new marketing strategy. We collaborated with students from numerous academic areas to illustrate how the exploration of both academic and personal interests fundamentally defines the Penn experience.

These assets featuring my original photography were ultimately incorporated in new recruitment materials and the revamped Penn Admissions website where we convey their stories in a most visually compelling manner. Photography selections were also featured throughout other print pieces, highlighted below.

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Cover + spreads of Penn Admissions’ tabloid style print ‘travel piece’; distributed to prospective students and families during college recruitment travel. Image is the property of  Ologie .

Cover + spreads of Penn Admissions’ tabloid style print ‘travel piece’; distributed to prospective students and families during college recruitment travel. Image is the property of Ologie.

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