Quit pursuing perfection. Perfect the pursuit.
Every student experiences a unique journey.
The integration of student-based journeys became a major focus of Penn’s new marketing strategy. We collaborated with students from numerous academic areas to illustrate how the exploration of both academic and personal interests fundamentally defines the Penn experience through a unique user experience.
These assets featuring my original photography were ultimately incorporated in new recruitment materials and the revamped Penn Admissions website, where we convey their stories through their experiences with video, photography, illustration and more. Photography selections were also featured throughout other print pieces, highlighted below.